The Curve Blog
Museum of Contemporary Art
This is unrelated to an exhibition or installation, but still something related to this blog: museum blogs. As previously mentioned on this blog, MOCA has a little-publicized blog call The Curve (unimaginative name, I know). From the look of it, it seems it was designed as a platform to host podcasts and videos. However, following in the footsteps of LACMA’s Unframed, and more recently the Getty’s The Iris, MOCA has actually been using its blog more like a blog. Sometimes the post are informative, sometimes they are pure hipster frivolity and wastes of money.
The most recent post proposes a best caption contest (no prize for the winner is stipulated). MOCA also manages to hook into the viral video “Double Rainbow” (I refuse to give you that link because you’ve already seen it). What a clever tactic for driving comments and reader participation. Actually it’s an over-used tactic, almost the equivalent of ending a blog post with: “so what do you think?”–which is the lowest of low tactics. I would never ask you, my legions of devoted readers, what you think. I’m telling you what I think.
Back to topic: I decided to submit my own photocaption, yes I feel for the tactic, and as a way of being a responsible social media participant. (See the comments section of the caption contest post.) I was surprised that the comment didn’t automatically appear, and that it first needed to be moderated. AKA It needed to be approved by MOCA first. My comment was clearly approved because I mentioned that MOCA managed to end their fiscal year with a $5.5 million surplus (congrats MOCA, now put that back into your endowment right now). They love you when you help publicize the good stuff.
Reclaiming control over the orgy of social media is a very hot topic. Should organizations let their social media platforms run wild, or should they attempt to moderate? (That’s a hypothetic question, no need to comment.) Let’s recall how LA Metro got into some shit after they deleted a comment from their facebook page.
At first I was going to be harsh on MOCA for moderating their comments, but then I did some investigative blogging, and left comments on both The Iris, and on Unframed. I realized that the Getty and LACMA moderate their comments too. I guess I can’t be so harsh on MOCA (even if their blog sucks). Maybe this will become an experiment. I wonder how filthy I can get before a museum tells me to stop. LACMA hasn’t contacted me about that giftshop slash porn set comment, so I guess that’s progress.
P.S. Special consideration should be made in the case of Donald Frazell: as a rule everyone can and should delete his comments.
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