Exhibition Inquisition

The stuff you look at, but don't see.

Posts Tagged ‘ad

Frank Lloyd Wright’s Ennis House

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Starchitecture

Textile Bricks.

Recognize this image?  You might, it’s been featured in numerous movies.  On the right is a concrete textile block from the Ennis House in Loz Feliz, on the left is what the brick originally looked like.  Suffice to say this brick, and the Ennis House at large needs lots of conservation, and I’m not just a little nip tuck.  How much is this browlift going to cost?—Well a bunch of stabilization work was done by the Ennis House Foundation to keep the house from slipping down the hill, but there is still an additional $5-7 million needed.  The additional conservation cost is probably the reason why the house sold for WAY below its initial asking price.  The Ennis House Foundation made the decision to sell the house to a private owner way back in June 2009 and put it on the market for $15 million.  There weren’t any biters, so in February 2010, the price was chopped to $10.5 million.  Still no takers, and another chop in May 2010 to $7.5 million.  The Ennis House has sat on the market at the price since.  Until last week when it was announced that supermarket magnate Ron Burke had purchased the Ennis House for just under $4.5 million.  Thanks Ron, one more price cut, and it could have been in my price range.  (Yes, all of these links have been to curbed, and here’s another one, full of pretty pictures.)

And in case you still don’t recognize the Ennis House, here are some of the Ennis House’s onscreen appearances:

21st Century apartment.

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Museum Marketing: Kings, Queens, and Courtiers: Art in Early Renaissance France

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Art Institute of Chicago

If you’re like me, you already check out your reflection in the huge windows of ground floor lobbies in downtown.  Don’t lie; it’s impossible not to when faced with such large expanses of glass.  The Art Institute’s marketing campaign for its current temporary exhibition, show Kings, Queens, and Courtiers: Art in Early Renaissance France only makes things worse (or better).  Better.  Museums in Chicago love a creative marketing campaign (see previous post on The Horse at the Field).

Look at yourself, just look at yourself!

Why this campaign is better than the Horse campaign: The campaign uses artwork in the exhibition.  Both Jean Bourdichon’s Louis XII Kneeling in Prayer (1498/99) and Leonardo Da Vinci’s Madonna of the Yarnwinder are used.  (The latter is the clear superstar of the show.)  The marketing campaign pairs these paintings with large, silver, reflective material, on which are printed crowns and scepters.  The idea is to look into these mirrors and picture yourself as a King or Queen, or as a Madonna…

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Museum Marketing: The Horse

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Field Museum

The Field Museum loves owned media particularly social media (the stuff you don’t pay for).  It has a brand new website, facebook, twitter (Sue the t-rex even has her own), flickr, and yes it still has a myspace.  With all this owned media, you would think they would be paying for much promotion.  Despite all its social media the Field still likes to pay major ducats for marketing campaigns and advertisements.  These campaigns range from creative and innovative, to downright awful (and probably grossly expensive).  There was that time the loop was invaded by theme park pirate sculptures, then there was the time with unicorns into the St. Patrick’s parade, there was also that time they converted buses into wooly mammoths, and also that time they projected a mermaid on the buildings along Michigan Avenue (sorry couldn’t find a link for this one).  The Field is like case study book for a marketing class.

Let’s explore.

The current temporary exhibition at the Field Museum is The Horse. The show is organized by the American Museum of Natural History (they love to rent out shows) in collaboration with The Field, as well as with the Abu Dhabi Authority for Culture and Heritage, the Canadian Museum of Civilization, and the San Diego Natural History Museum (an eclectic bunch).  The marketing campaign for show can be seen in bus shelters (way popular placement for the Field), as well as whizzing past on top of taxi cabs.

Trojan Pig.

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