Exhibition Inquisition

The stuff you look at, but don't see.

Posts Tagged ‘Annenberg Community Beach House

Chapter 2 (Part 3): Venture Philanthropy & Other Styles of Giving

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“Andrew Carnegie said, ‘He who dies with wealth dies in shame.’ And someone once said, ‘He who gives while he lives also knows where it goes.’”[i]Eli Broad

Eli Broad’s power is tolerated because it remains remarkably unchallenged. This seemingly monopoly of philanthropic power led Christopher Knight to compare Broad to another infamous, Los Angeles art patron:

[Norton] Simon’s flirtations with giving [his] collection away (to at least seven institutions); distrust of traditional museum management; engineering of a bailout of an artistically adventuresome but financially faltering institution (the old Pasadena Museum for Simon, MOCA for Broad); later deciding to open his own museum, and more…[ii]

Another similarity to Broad: Before Norton Simon’s takeover of the Pasadena Art Museum, Simon had intended to establish his collection as a lending organization. Taking control of the Pasadena Art Museum proved irresistible to Simon, and today the Norton Simon Museum rarely loans works.  I seriously doubt unfounded rumors that Broad has some kind of evil master plan to takeover or somehow combine his collections with MOCA.

Walter De Maria's "The 2000 Sculpture" installed in the Resnick Pavilion.

Walter De Maria’s “The 2000 Sculpture” installed in the Resnick Pavilion.

Broad can also be measured to his contemporaries. Los Angeles is not actually a one-philanthropist town.  “Pomegranate QueenLynda Resnick is an easy comparison.  Like Broad, Resnick is a long-time donor and trustee of LACMA.  Like Broad, she and her husband provided funds ($54 million) for a Renzo-Piano-designed building at LACMA.  The Lynda and Stuart Resnick Pavilion was part of Phase 2 of LACMA’s Transformation and sits directly north of BCAM.  When the pavilion opened in October of 2010, one of three inaugural shows was gleaned from the Resnick’s private collection.

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Action / Reaction – California Design Biennial

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Pasadena Museum of California Art

Designer must-have: flying purses by Raven Kauffman.

It’s CDB time once again at the PMCA! CDB, or California Design Biennial has been organized by PMCA since 2003, and focuses on new directions in design from California designers.  There are two significant changes to this Biennial’s format.  One: along with the categories of product, graphic, transportation, and fashion design, the category of architecture has been added this year.  Two, instead of a juried panel, each category has an invited specialist serve as curator.  The curators are Louise Sandhaus from CalArts (graphic design), Rose Apodaca fashion journalist (fashion design), Stewart Reed from Art Center (transportation design), Frances Anderton of Dwell magazine (architecture), and Alissa Walker (product design).

Everyday object or Art? I don’t kayak everyday.

Each category has great work, but the show is not organized into these categories.  The PMCA galleries are filled with mannequins, products, architectural models, and other goodies seemingly at random.  While the objects have been elevated to the level of fine art because of their inclusion in this show, the method of display (very democratic and not highlighting one work over another) also acknowledges the works’ real functions as houses, clothing, and advertisements.  These are everyday objects whose artistic design is often unnoticed. This show is an opportunity to notice.

Green advertisement, PR points for Toyota.

While there is so much on display, two projects dominate the show right away because of their size and positioning.  First is the Saatchi and Saatchi-design Toyota Prius Harmony Florascapes, represented here by a cheeky, playful model.  The project was meant to be a green way of advertising the third generation prius—a replacement for a billboard.  This work is exemplary of the theme of Action/Reaction, which explores how designers are dealing with or inspired by challenges and uncertainties involving the economy, politics and the environment.

Conceptual trash map.

Another work inspired by environmental concerns is the project Where Does It Go? by Indhira Rojas and Ellen Keith.  The conceptual map in vinyl is placed across the length and breadth of the gallery.  It is always underfoot and therefore unavoidable through the show, but at the same time it does not distract from the other work. A person can choose to follow the whole map or not, the same way a person can choose to recycle or not. It’s a well-designed educational tool.

Is the person wearing this outfit taking public transportation?

Other favorites included First Earth Battalion by fashion designers Michel Berandi and Simonida Tomovic, and the Metro Neighborhoods Posters.  The Lady Gaga costume (accompanied by large dramatic sketches) was displayed alongside the Metro posters, even though the two things have little or nothing to do with each other.  But they are in dialogue: the fashion design is highly theatrical (not everyone is going to be wearing this, I mean hopefully) and demand attention, whereas the posters are unobtrusive, but are nonetheless well-designed.

Reuse in a museum display.

Other methods of display were used for the architecture category.  Many well publicized and well-known projects were included in the show: the Baldwin Park Scenic Outlook, Inner-City Arts, the Annenberg Community Beach House, and the well-publicized 747 Wing House.  The displays included large concept posters with plenty of photos, and models of the projects.  The 747 House display even had a portion of reclaimed aircraft displayed alongside it.

OMG Shoes!

Another multiple-faceted display was the Esquivel Shoes.  Some shoes were presented in vitrines and display cases, while in front of this a work table had been place on which shoes in various states of construction had been placed.  This display revealed the craftsmanship and artistry that curator Rose Apodaca identifies as qualities that constitute the “Reaction” to the “Action” of mass produced, cheap clothing.

High Inquisitor pick: Felt Chairs by Tanya Aguiñiga.

– H.I.