Exhibition Inquisition

The stuff you look at, but don't see.

Posts Tagged ‘Art In the Streets

MOCA Leadership & Their Museums

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Still using the old/new logo on press releases.

Still using the old/new logo on press releases.

Jeffrey Deitch will bid adieu to the Museum of Contemporary Art and the Best Coast and head back to New York, where his genius is appreciated and where he is already curating a show. Poor Deitch, un-hip, philistine LA just didn’t get him. The biggest Deitch defender in the press has been Art in the Streets associate curator (non-MOCA curator) Aaron Rose: “We had something going in L.A., and it’s over now. Jeffrey’s resigning is really a statement about what the city is. All people in L.A. want is interior design. They want paintings to put over the couch.” Let’s leave generalizations about “people in L.A.” out of this Aaron Rose, and take a moment to remember that time New York Times Magazine did a spread on “Jeffrey’s Deitch’s Party House.” Let’s talk about that interior design Aaron Rose: Deitch may not have paintings over his couch, but he does have painted couches.

Now that’s some interior design.

Now that’s some interior design.

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Chapter 1 (Part 3): MOCA’s White Knight

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“I had no intention of getting involved in MOCA, until it got into trouble[i]
– Eli Broad

In fall 2008, a long-term beneficiary of Eli Broad’s largesse was in alarming financial trouble; the Museum of Contemporary Art (MOCA) could no longer hide its vertiginous financial mess.  In an article titled “L.a.’s Moca In Deep Financial Trouble,” the Los Angeles Times reported MOCA had mismanaged its finances for more than a decade.[ii]  The board of trustees had almost completely drained the $200 million endowment by regularly dipping into it to cover costs of expensive exhibitions and operating overhead; overspending an average $1 million a year since 2000.[iii]  The public was shocked and enraged; consequently, there was a rapid exodus of board members.[iv] MOCA needed a hero with a rescue plan.

LACMA’s Michael Govan proposed one rescue plan: a partnership in which MOCA would maintain its independence and retain at least one of its venues (the Geffen Contemporary in Little Tokyo) and in exchange MOCA would share its collection with LACMA.[v]  Details of the offer were never fully disclosed, but it seemed to be Govan’s attempt to secure a large and well-regarded contemporary art collection for LACMA, and a way to reduce (if not eliminate) LACMA’s need of the Broad collections.

Govan’s offer seemed to be the final straw in the already strained relationship between him and Broad.  Broad openly chastised Govan in the Los Angeles Times for his proposed merger plan, and curiously quoted the film Jerry McGuire to demand, “Show me the money.”[vi] Broad had proposed his own rescue plan and was offering a $30 million lifeline to MOCA.  Govan was meddling in his plans.

Eli Broad in the first museum he founded on Grand Avenue.

Eli Broad in the first museum he founded on Grand Avenue.

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Siqueiros Americá Tropical Project

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El Pueblo Historic Monument

Street art is having something of a moment right now in Los Angeles.  MOCA’s Art in the Streets show is totally loved and totally hated. And somehow MOCA has managed to underplay the censorship issues that arose months ago when the graffiti artist Blu’s mural was whitewashed from the Geffen Contemporary’s north wall.  I’ve been told Blu wanted to show Deitch sketches for the mural, but Deitch couldn’t (wouldn’t?) because he was too busy at Basel in Miami…

Caught in the act.

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