Chapter 3 (Part 4): The Fishers & San Francisco

“We don’t have a lot of choices about what to do with the art if you want someone to see it. You can’t make a deal with a museum to guarantee that the public sees it.”[i] – Donald Fisher, 2007

Donald and Doris Fisher founded the retail giant the Gap in 1969 in San Francisco, California. The success of their company allowed the Fishers to amass a contemporary art collection of more than 1,000 works from more than 185 artists. The Fishers’ commitment to contemporary art was also philanthropic: both Donald and Doris sat on the board of the San Francisco Museum of Modern Art (SFMOMA) and the couple often lent large selections of their collection to the museum.

Despite the Fishers involvement at SFMOMA, and because of sentiments as in the above quotation, in 2007, the Fishers announced plans to build an independent museum venue in the city to house their collection. The Fishers desired to build a 100,000-square-foot museum in the historic Presidio area of San Francisco, which once served as a military base but is now a national park, and is home to some of the oldest buildings in the city.[ii] The estimated cost of the project was never given, but the Fishers planned on establishing a family trust, which would donate the funds for the construction of the building, and which in the future would be entrusted with operating the museum and conserving the collection. The museum was to be called the Contemporary Art Museum of the Presidio, or CAMP. “I want to have a little curatorial fun while I’m living,”[iii] said Donald Fisher, hoping the museum might open by 2010. The project was contingent on the approval of the board of the Presidio Trust, the organization which oversees the Presidio—a board that Donald Fisher had once sat on.

CAMP Rendering: We want more red tile!

The public immediately disliked the project.[iv] The vocal historic preservationists of San Francisco were outraged, of course. The modern, glass-dominated architecture presented in renderings was criticized for being insensitive and out of touch with the existing structures of the Presidio. Some complained about the usage of public parklands being given over to private interest, some questioned if the museum project was even legal usage of national parkland. Still others brought up the most pertinent question: why would the Fishers (long-time supporters of SFMOMA) introduce a competitor institution to San Francisco, instead of donating the collection (or a portion of it) to the existing SFMOMA? The argument for CAMP made by few was that a culture capital like San Francisco could surely do with more venues for the arts and culture.

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MOCA Leadership & Their Museums

Still using the old/new logo on press releases.

Jeffrey Deitch will bid adieu to the Museum of Contemporary Art and the Best Coast and head back to New York, where his genius is appreciated and where he is already curating a show. Poor Deitch, un-hip, philistine LA just didn’t get him. The biggest Deitch defender in the press has been Art in the Streets associate curator (non-MOCA curator) Aaron Rose: “We had something going in L.A., and it’s over now. Jeffrey’s resigning is really a statement about what the city is. All people in L.A. want is interior design. They want paintings to put over the couch.” Let’s leave generalizations about “people in L.A.” out of this Aaron Rose, and take a moment to remember that time New York Times Magazine did a spread on “Jeffrey’s Deitch’s Party House.” Let’s talk about that interior design Aaron Rose: Deitch may not have paintings over his couch, but he does have painted couches.

Now that’s some interior design.

Chapter 2 (Part 2): The Race for The Broad – A Tale of Three Cities

“I think what Santa Monica has to offer is an incredible audience, a prime location and willingness to work with the Broads.”[i] – Kevin McKeown, Santa Monica City Councilman

Within just a few months of BCAM’s opening at LACMA, rumors began to circulate that Eli Broad had been less than forthcoming about his true intentions.  Contrary to his initial denial of it, at the end of 2008 local newspapers began reporting Broad intended to build a new museum for his collections in Beverly Hills.[ii]  The City of Beverly Hills quickly identified a prominent parcel of land at the intersections of Wilshire and Santa Monica Boulevards for the project. An architectural competition was announced, a short list determined (Thom Mayne, Jean Nouvel, Shigeru Ban, Rafael Viñoly and Christian Portzamparc), and schematic renderings of the site plan were even published. [iii] If this speedy development seemed too good to be true, it’s because it was.

Mass Modeling Rendering for Beverly Hills Site by Gensler.

By the end of 2009, Broad announced that there were actually multiple cities vying for his collections and a new museum building to house them. Beverly Hills, previously unchallenged was suddenly competing with the City of Santa Monica, and Broad’s foundation announced there was also a third, unnamed city in the running.[iv]  This of course turned out to be the City of Los Angeles.  Broad said he wasn’t, “trying to play the two [three] municipalities against each other […] he hope[d] that by talking to several different cities he c[ould] accelerate the process of building.”[v]  But play them against each other he did, for six months, trying to secure the best deal.

Chapter 1 (Part 1): One Eli Broad Too Many, Or Not Enough?

“Eli is not the problem. The problem is that we don’t have enough Elis in Los Angeles to balance out his generosity and the power of his influence.”[i] – Ann Philbin, Director, Hammer Museum

A vestigial Victorian on Bunker Hill in 1966.

Photographs of Los Angeles from fifty years ago capture an unfamiliar city. In the 1960s, downtown’s Bunker Hill was still occupied by a row of quiet Victorian houses. Since then, the Victorians have been cleared away and the city has experienced a population boom often illustrated as a mushroom cloud-shaped diagram, and now boasts a population of 9.86 million.[ii] While established in many ways, Los Angeles’s philanthropic culture is still in its infancy.  Despite ranking the second most populous city in America, the quantity of powerful philanthropists is insignificant at best.  Those who are active give to educational, environmental, health, and political causes.

Leadership

The Getty

There have been a lot of announcements from on high lately.  The critics have begun to weigh-in on the recent appointment of Timothy Potts as the new director of the J. Paul Getty Museum.  The Getty also disclosed a list of its highest paid personnel.  Here’s an infographic to help make things easier.

The Trust officers are google image search shy.