Exhibition Inquisition

The stuff you look at, but don't see.

Posts Tagged ‘Convertibles

Marketing: Zara Window Displays

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Koons Inspiration

It is well known fashion designers find inspiration from fine art (post on Balenciaga coming soon).  Walking around the loop, I discovered advertisers of fashion are inspired by fine art as well, contemporary art even.  The Zara store in Block 37 has window displays that look a lot like a certain contemporary pop artist.  After my two posts on museum advertising, I was blown away to see a specific, and familiar (familiar to some at least) contemporary art piece utilized in a window display of trendy clothing store Zara.  The florescent lighting and metallic cylinder forms shouted “Jeff Koons!” so loud to me I almost snapped my neck doing a double-take.

I’m not the only one who sees Koons here right?

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