Exhibition Inquisition

The stuff you look at, but don't see.

Posts Tagged ‘DDB

Museum Marketing: The Horse

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Field Museum

The Field Museum loves owned media particularly social media (the stuff you don’t pay for).  It has a brand new website, facebook, twitter (Sue the t-rex even has her own), flickr, and yes it still has a myspace.  With all this owned media, you would think they would be paying for much promotion.  Despite all its social media the Field still likes to pay major ducats for marketing campaigns and advertisements.  These campaigns range from creative and innovative, to downright awful (and probably grossly expensive).  There was that time the loop was invaded by theme park pirate sculptures, then there was the time with unicorns into the St. Patrick’s parade, there was also that time they converted buses into wooly mammoths, and also that time they projected a mermaid on the buildings along Michigan Avenue (sorry couldn’t find a link for this one).  The Field is like case study book for a marketing class.

Let’s explore.

The current temporary exhibition at the Field Museum is The Horse. The show is organized by the American Museum of Natural History (they love to rent out shows) in collaboration with The Field, as well as with the Abu Dhabi Authority for Culture and Heritage, the Canadian Museum of Civilization, and the San Diego Natural History Museum (an eclectic bunch).  The marketing campaign for show can be seen in bus shelters (way popular placement for the Field), as well as whizzing past on top of taxi cabs.

Trojan Pig.

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