Posts Tagged ‘fundraising’
“If you look at history, too many great collections ended up in storage and not being shown.”[i] – Eli Broad
Eli Broad, like Alice Walton, the Fishers and George Lucas, has a long history with the city in which he practices his “venture philanthropy.” Broad was not born in Los Angeles, but like the Fishers in San Francisco, he has a long involved history with existing arts and cultural institutions. He has sat and currently sits on the boards of many art museums. Like the Fishers, Lucas and Walton, his decision to build a museum to house his art collection is motivated (partially) by his commitment to his city. But Broad is also doing something in addition to what the Fishers, Lucas and Walton did with their museums; he is utilizing his museum project as leverage for further economic growth. Sure Walton sees Crystal Bridges as having a positive economic effect on Bentonville, but there is nothing in Bentonville: Crystal Bridges is the local economy. Broad is building his museum, not in a rural city, but in the second-most highly populated city in America. Los Angeles already has the strongest brand of any city in the world, and an existing diversified economy. Sure, part of Los Angeles’ economy depend on arts and culture, but it arguably has plenty of existing organizations and venues. If Eli Broad had attempted to build his museum in a place like San Francisco, he might have come up against more public opposition as did the Fishers and Lucas.
When I read the news this week that LACMA is bringing back its legendary Art and Technology Program, I basically freaked out. But before I get into the new program I wanted to re-explore the original program. (I knew this grad school paper would come in useful for something.) I gleefully just re-read the program’s catalogue: A Report on the Art and Technology program of the Los Angeles County Museum of Art. Long title, amaaaaazing read.
ART AND TECHNOLOGY PROGRAM, 1967 – 1971
In 1967, the five-year-old Los Angeles County Museum of Art began a multi-year project called The Art & Technology Program. The Program placed artists into residencies within technology companies with the intention that these corporations facilitate and/or fabricate the creation of new works, which would be shown in a culminating exhibition at the museum. The Art and Technology Program was the brainchild of LACMA’s curator of Modern Art, Maurice Tuchman. Read the rest of this entry »