Exhibition Inquisition

The stuff you look at, but don't see.

Posts Tagged ‘James Franco

Chapter 1 (Update): MOCA Drama

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When I began writing this update to my previous post, I thought a list of bullets with links to the LA Times would suffice, but then I realized a crazy amount of MOCA drama has occurred in just over a year.  At least Vanity Fair journalists who love to write about the LA art scene have plenty of material.

CELEBRITY:

Eli B. and Tony V. celebrating 4-20 (and MOCA).

Eli B. and Tony V. celebrating 4-20 (and MOCA).

It’s easy to make accusations about MOCA’s obsession with celebrity considering the museum’s galas.  Following Francesco Vezzoli‘s Lady Gaga gala in 2009, the museum hosted a gala directed by Marina Abramovic in 2011.  The Abramovic gala drew the ire of some for being exploitative of performers who served as live centerpieces… Debbie Harry also performed, and the whole shebang culminated in Harry and Abramovic hacking into cake-effigies of themselves…  Last this year’s gala happened on 4-20, and was themed appropriately – Cheech Marin attended and guests wore Hawaiian leis for some reason.

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Chapter 1 (Part 3): MOCA’s White Knight

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“I had no intention of getting involved in MOCA, until it got into trouble[i]
– Eli Broad

In fall 2008, a long-term beneficiary of Eli Broad’s largesse was in alarming financial trouble; the Museum of Contemporary Art (MOCA) could no longer hide its vertiginous financial mess.  In an article titled “L.a.’s Moca In Deep Financial Trouble,” the Los Angeles Times reported MOCA had mismanaged its finances for more than a decade.[ii]  The board of trustees had almost completely drained the $200 million endowment by regularly dipping into it to cover costs of expensive exhibitions and operating overhead; overspending an average $1 million a year since 2000.[iii]  The public was shocked and enraged; consequently, there was a rapid exodus of board members.[iv] MOCA needed a hero with a rescue plan.

LACMA’s Michael Govan proposed one rescue plan: a partnership in which MOCA would maintain its independence and retain at least one of its venues (the Geffen Contemporary in Little Tokyo) and in exchange MOCA would share its collection with LACMA.[v]  Details of the offer were never fully disclosed, but it seemed to be Govan’s attempt to secure a large and well-regarded contemporary art collection for LACMA, and a way to reduce (if not eliminate) LACMA’s need of the Broad collections.

Govan’s offer seemed to be the final straw in the already strained relationship between him and Broad.  Broad openly chastised Govan in the Los Angeles Times for his proposed merger plan, and curiously quoted the film Jerry McGuire to demand, “Show me the money.”[vi] Broad had proposed his own rescue plan and was offering a $30 million lifeline to MOCA.  Govan was meddling in his plans.

Eli Broad in the first museum he founded on Grand Avenue.

Eli Broad in the first museum he founded on Grand Avenue.

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