Exhibition Inquisition

The stuff you look at, but don't see.

Posts Tagged ‘Mad Men

…James Bond

leave a comment »

LACMA

“This dream is for you, so pay the price.”

After waiting two long years, I was prepared to love every single second of the fifth season of Mad Men.  And love them I did, particularly the very last seconds of the season.  “You Only Live Twice” is one of my favorite James Bond themes from one of my favorite Bond films so I was cringing in period-fetish-induced pleasure as Don Draper ordered a signature old fashioned in that smoke-filled bar while Nancy Sinatra crooned away. (Did he, or didn’t he have a threesome?)

Play this song while you read the rest of this post. Read the rest of this entry »

Advertisements

Museum Marketing: The Horse

leave a comment »

Field Museum

The Field Museum loves owned media particularly social media (the stuff you don’t pay for).  It has a brand new website, facebook, twitter (Sue the t-rex even has her own), flickr, and yes it still has a myspace.  With all this owned media, you would think they would be paying for much promotion.  Despite all its social media the Field still likes to pay major ducats for marketing campaigns and advertisements.  These campaigns range from creative and innovative, to downright awful (and probably grossly expensive).  There was that time the loop was invaded by theme park pirate sculptures, then there was the time with unicorns into the St. Patrick’s parade, there was also that time they converted buses into wooly mammoths, and also that time they projected a mermaid on the buildings along Michigan Avenue (sorry couldn’t find a link for this one).  The Field is like case study book for a marketing class.

Let’s explore.

The current temporary exhibition at the Field Museum is The Horse. The show is organized by the American Museum of Natural History (they love to rent out shows) in collaboration with The Field, as well as with the Abu Dhabi Authority for Culture and Heritage, the Canadian Museum of Civilization, and the San Diego Natural History Museum (an eclectic bunch).  The marketing campaign for show can be seen in bus shelters (way popular placement for the Field), as well as whizzing past on top of taxi cabs.

Trojan Pig.

Read the rest of this entry »