Exhibition Inquisition

The stuff you look at, but don't see.

Posts Tagged ‘pig

Christian Marclay’s The Clock (Part 2)

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SFMOMA

“Everybody is concerned about time. You know we never have enough time to do anything, and especially to see art.” – Christian Marclay.

[Insert mandatory clock pun here.]

[Insert mandatory clock pun here.]

Well I got PLENTY of time to see your art Mr. Marclay.  Cinephiles of San Francisco rejoice! Christian Marclay’s The Clock is at SFMOMA through June 2nd, when the museum closes for those massive expansions you may have heard aboutThe Clock made big news two summers ago, when it won the Golden Lion at the Venice Biennale.  The 24-hour-long video piece has been heralded as a masterpiece of time-based media, and has been show all over the country (New York, Boston and Los Angeles) and the world (Russia and Israel).  Finally Norcal gets the opportunity to see this life-changing (I don’t use that term loosely) video piece.

My life was changed last year when I saw The Clock multiple times at LACMA—the museum purchased an edition of The Clock and had it on view during regular hours, as well as organized several 24-hour screenings. I went to one of the 24-hour screenings and stayed from 8:00PM till 12:15AM. This week, I went to SFMOMA and took in a mere two hours and 15 minutes of The Clock—from 2:45 till 5:00PM.  Taking in another chunk of The Clock allowed me to see how the work varies at different times of day.    SPOILERS, SPOILERS, SPOILERS AHEAD. Read the rest of this entry »

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Museum Marketing: The Horse

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Field Museum

The Field Museum loves owned media particularly social media (the stuff you don’t pay for).  It has a brand new website, facebook, twitter (Sue the t-rex even has her own), flickr, and yes it still has a myspace.  With all this owned media, you would think they would be paying for much promotion.  Despite all its social media the Field still likes to pay major ducats for marketing campaigns and advertisements.  These campaigns range from creative and innovative, to downright awful (and probably grossly expensive).  There was that time the loop was invaded by theme park pirate sculptures, then there was the time with unicorns into the St. Patrick’s parade, there was also that time they converted buses into wooly mammoths, and also that time they projected a mermaid on the buildings along Michigan Avenue (sorry couldn’t find a link for this one).  The Field is like case study book for a marketing class.

Let’s explore.

The current temporary exhibition at the Field Museum is The Horse. The show is organized by the American Museum of Natural History (they love to rent out shows) in collaboration with The Field, as well as with the Abu Dhabi Authority for Culture and Heritage, the Canadian Museum of Civilization, and the San Diego Natural History Museum (an eclectic bunch).  The marketing campaign for show can be seen in bus shelters (way popular placement for the Field), as well as whizzing past on top of taxi cabs.

Trojan Pig.

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