Marketing: Zara Window Displays

Koons Inspiration

It is well known fashion designers find inspiration from fine art (post on Balenciaga coming soon).  Walking around the loop, I discovered advertisers of fashion are inspired by fine art as well, contemporary art even.  The Zara store in Block 37 has window displays that look a lot like a certain contemporary pop artist.  After my two posts on museum advertising, I was blown away to see a specific, and familiar (familiar to some at least) contemporary art piece utilized in a window display of trendy clothing store Zara.  The florescent lighting and metallic cylinder forms shouted “Jeff Koons!” so loud to me I almost snapped my neck doing a double-take.

I’m not the only one who sees Koons here right?

Zara takes inspiration from many places; it’s not a huge surprise Zara’s window display designers would take a cue from contemporary art darling Koons.  The Koons vacuum cleaner works are hard to ignore.  Huge collectors like Saatchi and Broad have them; they also sell for crazy prices.  One, New Hoover Convertibles, New Shelton Wet/Dry Doubledecker, sold for $2.6 million in 2004, and another, New Hoover Convertibles, New Shelton Wet/Drys 5-Gallon, Double Decker, sold for in $11.8 million in 2008.  Money Art like that is hard to ignore.

Koons, New Hoover Deluxe Shampoo Polishers, New Shelton Wet/Dry 5-Gallon Displaced Quadradecker, 1981-87. Broadwork.

– H.I.