Chapter 3 (Part 6): Private Collector Museum Conclusions

“If you look at history, too many great collections ended up in storage and not being shown.”[i] – Eli Broad

The Great Tactician.

Eli Broad, like Alice Walton, the Fishers and George Lucas, has a long history with the city in which he practices his “venture philanthropy.” Broad was not born in Los Angeles, but like the Fishers in San Francisco, he has a long involved history with existing arts and cultural institutions. He has sat and currently sits on the boards of many art museums. Like the Fishers, Lucas and Walton, his decision to build a museum to house his art collection is motivated (partially) by his commitment to his city. But Broad is also doing something in addition to what the Fishers, Lucas and Walton did with their museums; he is utilizing his museum project as leverage for further economic growth. Sure Walton sees Crystal Bridges as having a positive economic effect on Bentonville, but there is nothing in Bentonville: Crystal Bridges is the local economy. Broad is building his museum, not in a rural city, but in the second-most highly populated city in America. Los Angeles already has the strongest brand of any city in the world, and an existing diversified economy. Sure, part of Los Angeles’ economy depend on arts and culture, but it arguably has plenty of existing organizations and venues. If Eli Broad had attempted to build his museum in a place like San Francisco, he might have come up against more public opposition as did the Fishers and Lucas.

Chapter 3 (Part 3): Alice Walton & Crystal Bridges

“I’m Alice Walton, bitch.”[i] – Alice Walton, 2007

“There is a lot that horses and art share in common.”

Alice Walton is the youngest daughter of Sam Walton, founder of Wal-Mart.  She was raised in Bentonville, Arkansas—also the location of the first Wal-Mart, and where Wal-Mart corporate headquarters is located.  In the past decade Walton has been on a shopping spree of American art, from colonial to contemporary.[ii]  The spree was fueled by her philanthropic project, the Crystal Bridges Museum of American Art (she chose the name), also in Bentonville, a city with a population of 35,000.  The cost for the project is unknown, but art blogger Lee Rosenbaum (CultureGrrl) investigated the museum’s 990s and revealed that between 2005 and 2010, the museum spent $508.57 million in “expenses for charitable activities”[iii]—an intentionally vague category.  These activities most like are the acquisition of art but also the design and construction of the museum by architect Moshe Safdie.